Did you know kids who have been mentored are more likely to give back to charity and volunteer in their own communities?
Learn more: http://bbbscalgary.ca/about/our-impact/
(content as seen on Big Brothers Big Sisters of Calgary and Area Facebook Page, February 24, 2017)
4 reasons why it’s good for companies to do good
Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.
She lists 5 reasons:
- It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
- The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
- It opens doors to potential paid work in the future.
- Clients and customers will recognize that you work to make a difference, not just for profit.
The article, which you can read here in full.