Calgary West Soccer Club levels up community engagement with Youth Sports Media Group

With support from the Youth Sports Media Group (YSMG), the Calgary West Soccer Club rolls out a multi-platform strategy that is geared toward creating better engagement among players, coaches, sponsors and the wider community. YSMG also provides access to a network of resources for fundraising, video production, and metrics.

 

CALGARY, April 10, 2017 – The Calgary West Soccer Club (CWSC) is working with Calgary agency Youth Sports Media Group (YSMG) to ramp up digital efforts this year. The move is aimed at creating more opportunities for its members and engaging businesses and the public to support the local sports community.

In addition to a social media strategy, YSMG brings video production capabilities, analytics, as well as a new ‘Friends of Friends’ platform, where members can advertise services and products within the CWSC community.

“Working with the Youth Sports Media Group gives us the ability to provide more value to our members—from the players to the coaches—and the ability to engage the larger public community in a meaningful conversation,” says Mary Liao, Executive Director at Calgary West Soccer Club. “YSMG understands our goal to develop every athlete’s utmost potential and their services increase our players’ odds for success.”

Kicking off the initiative, the social media campaign rolls out at the end of April. YSMG focuses on increasing awareness, optimizing engagement and providing social metrics. CWSC members will also have access to YSMG’s video production capabilities at affordable prices. Services include videography for matches, training videos, as well as player and team profiles. Prices range from $250 for 90 minutes of tournament footage to $2,000 for team highlight videos.

“We excited to open more doors for our talented community of players in Calgary,” says Simon Salazar, Community Engagement Director, Youth Sports Media Group. “At YSMG, we believe consistent engagement and strategic messaging are key to increasing brand value and attracting opportunities.”

YSMG is a division of social tech company WeEmploy Inc., which connects businesses, non-profits and individuals together to facilitate the exchange of resources, skills, and services through a unique platform called SOS – System of Support. As such, CSWC will have access to SOS for fundraising possibilities and WeEmploy’s recruitment tech.

 

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For further information or to arrange interviews, please contact:

Precious de Leon

Community & Engagement Coordinator

WeEmploy Inc.

403-4087767

Precious.deLeon@WeEmploy.com

Steve Mix

CEO & CoFounder

WeEmploy Inc.

403-605-9239

Steve.Mix@WeEmploy.com

 

About Youth Sports Media Group

Youth Sports Media Group (YSMG) is a digital communications and sports marketing agency launched in March 2017. The company is a division of WeEmploy Inc. and is committed to helping increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches across Canada.

Digital marketing, video production, and fundraising support are among the benefits Youth Sports Media Group offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through a partnership with social enterprise WeEmploy Inc.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

Social tech enterprise WeEmploy Inc. develops digital solutions and strategic services for charitable agencies, businesses, and individuals. Launched in 2015, WeEmploy’s flagship product is a recruitment tool that services businesses, nonprofit agencies, jobseekers and volunteers. The company also launched SOS (System of Support) in 2016 to address other levels of social impact. SOS provides services such as fundraising support, market and impact analytics, and marketing.

SOS is a community-centric platform that matches a charitable agency’s needs to resources within our digital inventory. It is a connector between agencies, enabling the exchange of information and procurement of resources. Currently, the SOS Community includes over 150 charities, 8,000 companies, and 100,000 individuals. It is partnered with the Tribal Chiefs Employment & Traning Services Association (TCETSA) to implement SOS until 2021.

Visit YSMG’s Facebook Page: https://www.facebook.com/pg/YouthSportsMediaGroup/services/ and Instagram: https://www.instagram.com/youthsportsmediagroup/ .

Visit WeEmploy.com and Community.WeEmploy.com. Follow us on Twitter (@WeEmployInc, @JOBS_WeEmploy, @TheSocial_CEO) and Instagram (@WeEmploy, @SOSsystemofsupport).

 

About Calgary West Soccer Club

The Calgary West Soccer Club (CWSC) is an athlete-centred non-profit group that seeks to provide good technical development services for as low a cost as possible so that children that want to play soccer can benefit, not just the elite players or those who can afford it.

In 2006, the communities of Hawkwood, Tuscany, Bowness, RAC (Ranchlands, Arbour Lake, Citadel), RRRO (Rocky Ridge and Royal Oaks), and Norwest (Silver Springs and Scenic Acres) came together to form a club with the mission to provide the best opportunity for every player to develop their desired level of play for an affordable price.

The underlying purpose of CWSC is to provide a fun development-focused environment that keeps players playing. The Club believes in the principles of training methodology developed through LTAD (Long Term Athlete Development).

CWSC is a proud member of Calgary Minor Soccer Association (CMSA), Calgary Women’s Soccer Association (CWSA) and Calgary United Soccer Association (CUSA). All three soccer-governing bodies are members of the Calgary Soccer Federation, which are in turn members of the Alberta Soccer Association (ASA). The ASA is a member of the Canadian Soccer Association (CSA), which is ultimately governed by FIFA (Federation Internationale de Football de Football Assocation). CWSC is, therefore, a fully sanctioned soccer club. CWSC also welcomes players from other communities as per the CMSA policy of open boundaries. ❖

In other news:

Newly launched Youth Sports Media Group plans to score big in Canada’s $5.7Bn youth sports industry

WeEmploy Inc. and TCETSA sign partnership to deliver more employment access to Indigenous communities

Newly launched Youth Sports Media Group plans to score big in Canada’s $5.7Bn youth sports industry

Aimed at economic and social development, Youth Sports Media Group leverages its business partnerships to create a system of support and engagement across local and national sports clubs, young players, coaches and parents.

WeEmploy Inc. launches new division Youth Sports Media Group with social entrepreneurs Steve Mix (left) and Simon Salazar (right) at the helm.

CALGARY, March 21, 2017 – Capitalizing on the underrated potential of the kids sports sector, Youth Sports Media Group (YSMG) launches this March.

A division of WeEmploy Inc., YSMG works to increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches.

Digital marketing, video production, and fundraising support are among the benefits YSMG offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through its affiliation with WeEmploy Inc., a social and tech enterprise that develops digital solutions and strategies for businesses, individuals and the charitable sector.

The Youth Sports Media Group taps into the kids sports market that is valued at $5.7 billion—an amount released in a 2014 independent study by Toronto-based Solutions Research Group. The Canadian Sports Report also showed 84% of Canadian kids between the ages of 3.17 participated in “some type of sport” and 60% are doing it on an organized basis.

“Canada’s youth sports community is a powerful yet largely untapped market. Our clients gain the necessary support—increasing awareness and optimizing engagement with the right people—that brings winning results,” says Steve Mix, Founder, Youth Sports Media Group.

The study further reported parents “recognized the work done by various companies who have associated themselves with youth sports.” Tim Horton’s, Canadian Tire and BMO top the list.

“As fathers with kids who are heavily involved in the local sports scene, Steve and I see first had the power of engaging Canada’s youth sports community. As entrepreneurs, we see massive opportunities for mutual success in creating strong engagement between clubs, players, parents and coaches,” says Simon Salazar, Community Engagement Director, Youth Sports Media Group.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

-/-

For further information or to arrange interviews, please contact:

Precious de Leon, Communications Coordinator, WeEmploy Inc.

403-4087767 Precious.deLeon@WeEmploy.com

Steve Mix, WeEmploy CEO and YSMG Founder,

403-605-9239

Steve.Mix@WeEmploy.com

Simon Salazar, Director

Community Engagement, Youth Sports Media Group

Simon.Salazar@WeEmploy.com

 

About Youth Sports Media Group

Youth Sports Media Group (YSMG) is a digital communications and sports marketing agency launched in March 2017. The company is a division of WeEmploy Inc. and is committed to helping increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches across Canada.

Digital marketing, video production, and fundraising support are among the benefits Youth Sports Media Group offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through a partnership with social enterprise WeEmploy Inc.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

YSMG is a division under social tech enterprise WeEmploy Inc., which develops digital solutions and strategic services for charitable agencies, businesses, and individuals. Launched in 2015, WeEmploy’s flagship product is a recruitment tool that services businesses, nonprofit agencies, jobseekers and volunteers. The company also launched SOS (System of Support) in 2016 to address other levels of social impact. SOS provides services such as fundraising support, market and impact analytics, and marketing.

SOS is a community-centric platform that matches a charitable agency’s needs to resources within our digital inventory. It is a connector between agencies, enabling the exchange of information and procurement of resources. Currently, the SOS Community includes over 150 charities, 8,000 companies, and 100,000 individuals. It is partnered with the Tribal Chiefs Employment & Traning Services Association (TCETSA) to implement SOS until 2021.

Visit YSMG’s Facebook Page: https://www.facebook.com/pg/YouthSportsMediaGroup/services/ and Instagram: https://www.instagram.com/youthsportsmediagroup/ .

Visit WeEmploy.com and Community.WeEmploy.com. Follow us on Twitter (@WeEmployInc, @JOBS_WeEmploy, @TheSocial_CEO) and Instagram (@WeEmploy, @SOSsystemofsupport). ❖

 

Other WeEmploy news:

WeEmploy Inc. and TCETSA sign partnership to deliver more employment access to Indigenous communities

 

For the Love of Curling

Co-hosted by Olympian curlers Cheryl Bernard and John Morris, For the Love of Curling will be held on September 25, 2016.

This one-day event introduces kids to curling and gives the family a chance to interact with Cheryl, John and the 2010 Women’s Olympic Curling Team.

Organized by KidSport and the Calgary Curling Club, the event will have three separate sections for different age ranges.

Buy your tickets at KidSport.ca/Calgary.

For the Love of Curling