Newly launched Youth Sports Media Group plans to score big in Canada’s $5.7Bn youth sports industry

Aimed at economic and social development, Youth Sports Media Group leverages its business partnerships to create a system of support and engagement across local and national sports clubs, young players, coaches and parents.

WeEmploy Inc. launches new division Youth Sports Media Group with social entrepreneurs Steve Mix (left) and Simon Salazar (right) at the helm.

CALGARY, March 21, 2017 – Capitalizing on the underrated potential of the kids sports sector, Youth Sports Media Group (YSMG) launches this March.

A division of WeEmploy Inc., YSMG works to increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches.

Digital marketing, video production, and fundraising support are among the benefits YSMG offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through its affiliation with WeEmploy Inc., a social and tech enterprise that develops digital solutions and strategies for businesses, individuals and the charitable sector.

The Youth Sports Media Group taps into the kids sports market that is valued at $5.7 billion—an amount released in a 2014 independent study by Toronto-based Solutions Research Group. The Canadian Sports Report also showed 84% of Canadian kids between the ages of 3.17 participated in “some type of sport” and 60% are doing it on an organized basis.

“Canada’s youth sports community is a powerful yet largely untapped market. Our clients gain the necessary support—increasing awareness and optimizing engagement with the right people—that brings winning results,” says Steve Mix, Founder, Youth Sports Media Group.

The study further reported parents “recognized the work done by various companies who have associated themselves with youth sports.” Tim Horton’s, Canadian Tire and BMO top the list.

“As fathers with kids who are heavily involved in the local sports scene, Steve and I see first had the power of engaging Canada’s youth sports community. As entrepreneurs, we see massive opportunities for mutual success in creating strong engagement between clubs, players, parents and coaches,” says Simon Salazar, Community Engagement Director, Youth Sports Media Group.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

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For further information or to arrange interviews, please contact:

Precious de Leon, Communications Coordinator, WeEmploy Inc.

403-4087767 Precious.deLeon@WeEmploy.com

Steve Mix, WeEmploy CEO and YSMG Founder,

403-605-9239

Steve.Mix@WeEmploy.com

Simon Salazar, Director

Community Engagement, Youth Sports Media Group

Simon.Salazar@WeEmploy.com

 

About Youth Sports Media Group

Youth Sports Media Group (YSMG) is a digital communications and sports marketing agency launched in March 2017. The company is a division of WeEmploy Inc. and is committed to helping increase the brand and market value of sports clubs and leagues, aspiring young athletes (with support from their parents), and coaches across Canada.

Digital marketing, video production, and fundraising support are among the benefits Youth Sports Media Group offers. The agency also delivers recruitment tools for sports clubs looking to hire paid and volunteer positions, through a partnership with social enterprise WeEmploy Inc.

Economic and social developments are priorities for YSMG. The agency delivers a portfolio of services that includes social metrics and analytics, content strategy, advanced player profiling, and communications for training, tournaments and various community events.

YSMG is a division under social tech enterprise WeEmploy Inc., which develops digital solutions and strategic services for charitable agencies, businesses, and individuals. Launched in 2015, WeEmploy’s flagship product is a recruitment tool that services businesses, nonprofit agencies, jobseekers and volunteers. The company also launched SOS (System of Support) in 2016 to address other levels of social impact. SOS provides services such as fundraising support, market and impact analytics, and marketing.

SOS is a community-centric platform that matches a charitable agency’s needs to resources within our digital inventory. It is a connector between agencies, enabling the exchange of information and procurement of resources. Currently, the SOS Community includes over 150 charities, 8,000 companies, and 100,000 individuals. It is partnered with the Tribal Chiefs Employment & Traning Services Association (TCETSA) to implement SOS until 2021.

Visit YSMG’s Facebook Page: https://www.facebook.com/pg/YouthSportsMediaGroup/services/ and Instagram: https://www.instagram.com/youthsportsmediagroup/ .

Visit WeEmploy.com and Community.WeEmploy.com. Follow us on Twitter (@WeEmployInc, @JOBS_WeEmploy, @TheSocial_CEO) and Instagram (@WeEmploy, @SOSsystemofsupport). ❖

 

Other WeEmploy news:

WeEmploy Inc. and TCETSA sign partnership to deliver more employment access to Indigenous communities

 

Alberta’s Promise shares toolkit for Alberta businesses to give back to community

One of WeEmploy‘s own tenets is in creating opportunities for positive social impact in the community that’s why love what Alberta’s Promise are doing to support companies on giving back.

We know that businesses in Alberta want to give back – but starting out can be tough. Download the toolkit at

http://albertaspromise.org/businesstoolkit

WeEmploy Inc. commits to poverty reduction in MOU with Vibrant Communities Calgary

Unique partnership opens up access to hundreds of active positions as well as fundraising opportunities, while extending market and network reach for Vibrant Communities Calgary and WeEmploy Inc.

Official signing of the MOU was conducted at the WeEmploy Inc. headquarters.

The Memorandum of Understanding will see significant steps toward alleviating poverty in Calgary.

CALGARY, December 3, 2015 – WeEmploy Inc., a leading online recruitment and staffing platform, today announced a Memorandum of Understanding (MOU) with Vibrant Communities Calgary (VCC).

The 2-year agreement represents a significant step forward in creating avenues to alleviate poverty in the city of Calgary, and is part of VCC’s long-term poverty reduction strategy Enough for All.

The MOU facilitates a collaborative partnership between WeEmploy and VCC to identify market opportunities for Enough for All and other future possibilities for collaborations. It also gives VCC access to WeEmploy’s innovative recruitment and staffing portal, as well as resources from WeEmploy’s parent company Friday Professional Group. Additionally, VCC will now be eligible for WeEmploy Rewards, a one-of-a-kind donor and fundraising program.

Steve Mix, CEO and Co-Founder of WeEmploy, commented: “We are proud to be a part of VCC’s growing community of advocates. WeEmploy’s commitment to breaking barriers between employers and jobseekers will extend to include a platform of support for those who need it most. Our goal is to provide people in poverty with increased access to information, service and solution for community and social resources to serve their unique individual needs.”

“This agreement marks an important milestone in WeEmploy’s growing history with the charitable sector, as we look to help create a vibrant and sustainable city.”

Enough for All is a community-driven poverty reduction strategy that aims to address the root causes of poverty. One of its key desired outcomes is to see 95% of all people living in Calgary to be at or above Statistics Canada’s Low-Income Cut-Off (LICO) rates by 2023.

 

(left to right) Franco Savoia, Director of Vibrant Communities Calgary; Janet Eremenko, Community Facilitation and Engagement Specialist, Vibrant Communities Calgary; Steve Mix, CEO & Co-Founder, WeEmploy Inc.; and Sid Mark, COO & Co-Founder, WeEmploy Inc. and President & CEO, Friday Professional Group Inc.

(left to right) Franco Savoia, Director of Vibrant Communities Calgary; Janet Eremenko, Community Facilitation and Engagement Specialist, Vibrant Communities Calgary; Steve Mix, CEO & Co-Founder, WeEmploy Inc.; and Sid Mark, COO & Co-Founder, WeEmploy Inc. and President & CEO, Friday Professional Group Inc.

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About WeEmploy Inc.

WeEmploy is a digital platform that facilitates the matching of employers and charitable organizations with individuals who are seeking employment and volunteer positions. Backed by over 30 years of experience, WeEmploy empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting and volunteerism.

Seeking to break the status quo, WeEmploy leverages its intelligent applicant and network database to eliminate barriers between employers and jobseekers, at a competitive rate. Its rich, streamlined applicant database is designed to make the recruitment process efficient and cost-effective.

As a social enterprise, WeEmploy has donated more than $500,000 in services to the charitable sector. Charities within the WeEmploy Network are free to post staff and volunteer positions, access the the database, and earn WeEmploy Rewards.

www.WeEmploy.com

 

About Vibrant Communities Calgary

Vibrant Communities Calgary (VCC) is a non-profit organization that works collaboratively with various stakeholders and partners, seeking to engage Calgarians and to advocate for long-term strategies that address the root causes of poverty in Calgary.

www.VibrantCalgary.com

For further information or to arrange interviews, please contact:
Precious de Leon

Community & Engagement Manager

WeEmploy Inc.

(403) 408-7767

Precious.deLeon@WeEmploy.com

Steve Mix

CEO & Founder

WeEmploy Inc.

(403) 605-9239

Steve.Mix@WeEmploy.com