What does it take to be trusted by Canadians?

MEC remains on top of Canada’s most trusted brand. New to the list are Cirque du Soleil and Canadian Automobile.

What does it take to be trusted by Canadians?

Canada’s Top 10 Most Trusted Brands for 2017 (Rank in 2016):

  1. MEC (1)
  2. CAA (New to the survey)
  3. Costco Wholesale (3)
  4. Fairmont Hotels & Resorts (8)
  5. IKEA (22)
  6. Chapters/Indigo (59)
  7. President’s Choice (1)
  8. Interac (11)
  9. Cirque du Soleil (New to the survey)
  10. WestJet (54)

Original article can be read here: http://www.newswire.ca/news-releases/2017-gustavson-brand-trust-index-reveals-canadas-most-trusted-brands-622487684.html

More information about the Gustavson Brand Trust Index is available at: http://www.uvic.ca/gustavson/brandtrust/index.php

 

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Manifesto for Change: What do you really stand for?

Around the world, companies—new and old— are declaring their commitment to doing good (for the community and for their stakeholders). theSedge.org lists 8 corporate manifestos for change that just might inspire you to build your own…for yourself or your organization.

Read the full article through the link below:

8 Inspiring Manifestos for Change

Thinking like a Millennial and Jack Ma.

Jack Ma, founder and chairman of Alibaba Group (pictured) shares his framework for success. He calls it the 30/30/30 strategy.

  • Take a 30-year perspective (or longer)
  • Keep an eye on innovative companies with 30 employees or less
  • look at the world through the lens of a 30-year-old because they are the future of business

An article on Fortune.com and the World Economic Forum Agenda proffers the lessons for anyone who wants to reach the top. Read the full details here.

Census show Calgary remains Canada’s “fastest growing metropolitan” despite downturn

A CBC report shows results from a census indicates “Calgary had the highest growth rate of any metropolitan area in Canada over the past five years.

The news comes as Calgary is experiencing a downturn.

According to the 2016 census, Calgary surpassed Ottawa-Gatineau to become the fourth largest metropolitan area in the Canada. The former has 1.4 million people, while the latter records 1.3 million.

The article also states that Ontario remains the country’s most populous province, with a population of 13,448,494.

The population of other provinces and territories:

  • Quebec: 8,164,361.
  • British Columbia: 4,648,055.
  • Alberta: 4,067,175.
  • Manitoba: 1,278,365.
  • Saskatchewan: 1,098,352.
  • Nova Scotia: 923,598.
  • New Brunswick:  747,101.
  • Newfoundland and Labrador: 519,716.
  • Prince Edward Island: 142,907.
  • Northwest Territories: 41,786.
  • Nunavut, 35,944 and Yukon: 35,874.

Read the full report here.

8 Experts Predict 2017 Digital Marketing Trends

Entrepreneur India contributor Priyanka Desai speaks with digital marketing leaders on what to expect this year (2017). These are their predictions.

  1. Snapchat’s custom geofilter capabilities will be better harnessed by brands.
  2. Video will see “phenomenal growth” as a marketing channel in 2017
  3. Behavior-based email marketing will take centre stage.
  4. Viral marketing continues to go strong.
  5. Use of visual content to drive traffic and leads continue.
  6. Content marketing is still king.

Read the full article here.