What does it take to be trusted by Canadians?

MEC remains on top of Canada’s most trusted brand. New to the list are Cirque du Soleil and Canadian Automobile.

What does it take to be trusted by Canadians?

Canada’s Top 10 Most Trusted Brands for 2017 (Rank in 2016):

  1. MEC (1)
  2. CAA (New to the survey)
  3. Costco Wholesale (3)
  4. Fairmont Hotels & Resorts (8)
  5. IKEA (22)
  6. Chapters/Indigo (59)
  7. President’s Choice (1)
  8. Interac (11)
  9. Cirque du Soleil (New to the survey)
  10. WestJet (54)

Original article can be read here: http://www.newswire.ca/news-releases/2017-gustavson-brand-trust-index-reveals-canadas-most-trusted-brands-622487684.html

More information about the Gustavson Brand Trust Index is available at: http://www.uvic.ca/gustavson/brandtrust/index.php

 

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PRESS RELEASE:

For general company and community discussions: @WeEmployInc

For investment-specific news: @investinWE

For job listings: @Jobs_WeEmploy

For company and community discussions on our partner company, Friday Professional Group’s: @FridayProGroup

For advice and business insights, WeEmploy CEO & CoFounder Steve Mix’s account: @TheSocial_CEO

Facebook: @WeEmployInc | @FridayProfessionalGroup

Instagram: @WeEmploy | @FridayProfessionalGroup@TheSocial_CEO | @investinWE

Alberta’s Promise shares toolkit for Alberta businesses to give back to community

One of WeEmploy‘s own tenets is in creating opportunities for positive social impact in the community that’s why love what Alberta’s Promise are doing to support companies on giving back.

We know that businesses in Alberta want to give back – but starting out can be tough. Download the toolkit at

http://albertaspromise.org/businesstoolkit

Manifesto for Change: What do you really stand for?

Around the world, companies—new and old— are declaring their commitment to doing good (for the community and for their stakeholders). theSedge.org lists 8 corporate manifestos for change that just might inspire you to build your own…for yourself or your organization.

Read the full article through the link below:

8 Inspiring Manifestos for Change

United Way and Calgarians show commitment to the city

In 2016, United Way of Calgary and Area worked with Calgarians to create a video that showed residents’ commitment and love for the city of Calgary.

View the video below:

4 reasons why it’s good for companies to do good

Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.

She lists 5 reasons:

  1. It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
  2. The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
  3. It opens doors to potential paid work in the future.
  4. Clients and customers will recognize that you work to make a difference, not just for profit.

The article, which you can read here in full.

Humanitarian Tom Jackson named WeEmploy Ambassador

Canada’s Minstrel with a Message aligns with WeEmploy’s principles of goodwill in business, as he promotes the power of participation, networking, and collaboration through a series of investinWE: Community Engagement Sessions.

Tom Jackson (centre) celebrates new agreement with Steve Mix, CEO & CoFounder of WeEmploy Inc. (right), and Sid Mark, COO & CoFounder of WeEmploy Inc. and President of Friday Professional Group (left).

Tom Jackson (centre) celebrates new agreement with Steve Mix, CEO & CoFounder of WeEmploy Inc. (right), and Sid Mark, COO & CoFounder of WeEmploy Inc. and President of Friday Professional Group (left).

CALGARY, March 7, 2016 – Accomplished Canadian musician and actor Tom Jackson brings his philanthropic prowess into his latest role as Ambassador for employment firm and social enterprise WeEmploy Inc.

The appointment reflects WeEmploy’s efforts to create more value for its members, providing enhanced networking and business opportunities in addition to expert employment services.

“We live in an extraordinary time of stress for many and it will take extraordinary commitment for us to work through it together,” said Tom, who is a strong advocate of social responsibility.

“I believe in the values that build the foundation of WeEmploy. It’s important for the business world to engage in what’s equally good for business, good for the world, and good for the soul.”

As an Ambassador, Tom lends his weight of influence, experience, and profile to WeEmploy’s network of non-profit organizations, job seekers, corporate subscribers, and investors.

In conjunction with partner company Friday Professional Group, WeEmploy will be hosting investinWE: Community Engagement Sessions. These will be focused on information exchange, networking, and exploring the possibilities for growth and advancement among attendees. At the events, Tom will share his insights on philanthropy; on fundraising; and in the strength of collaborative business. He might even play a tune or two.

WeEmploy will also have a dedicated community page for Tom and the monthly investinWE sessions. The events will be exclusive to WeEmploy members, with topics tailored to the interests of its attendees. The company is preparing for the first session, slated for the coming weeks. An announcement of the schedule is being finalized. Companies interested in joinining should sign up at WeEmploy.com or call 403-2330505.

“We are proud to welcome Tom to the WeEmploy family and we are excited with the world of possibilities that we are bringing to our community,” said Steve Mix, CEO & CoFounder, WeEmploy Inc.

“In line with our goal of providing the best in employment services, the engagement sessions are added benefits for our members. We are cultivating the connections between business growth and sustained employment, as well as its positive impact on the larger community.”

Tom has dedicated his prolific career to helping the less fortunate across Canada. From producing TV specials and benefit concerts to purchasing and selling beef for drought-stricken farmers, he has raised millions of dollars for various social causes, including poverty reduction and disaster relief.

“Twenty eight years ago, I lived in a crawl space, far below any poverty line. The creator sent me an angel, a man who was worse off than me. When I decided to help that man, I went from ‘Woe is me’ to ‘Whoa, it’s me!’,” said Tom.

“Over the past 28 years, I have been fortunate in that I am able to help the less fortunate. My team has generated over $250 million in cash and in-kind value for Canadians in need. As I continue down that path, let me say it is an honor for me to hold the title of Ambassador of this organization.”

A national icon, Tom has received nine honorary university degrees and numerous accolades from prestigious institutions such as the JUNOs, Canadian Academy of Recording Arts and Sciences (CARAS) and the Academy of Canadian Cinema & Television. He has also been appointed as an Officer of the Order of Canada for his music and humanitarian work and in 2014 was presented with the Governor General’s Performing Arts Award for Lifetime Artistic Achievement. ❖

 

For further information or to arrange interviews, please contact:

Precious de Leon

Community & Engagement Coordinator      

WeEmploy Inc.

403-4087767

Precious.deLeon@WeEmploy.com

Steve Mix

CEO & CoFounder

WeEmploy Inc.

403-6059239

Steve.Mix@WeEmploy.com

 

About WeEmploy Inc.

WeEmploy is a digital recruitment company that facilitates the matching of employers and charitable organizations with individuals who are seeking employment and volunteer positions. Backed by over 30 years of experience, the company empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting and volunteerism.

Breaking the conventions of the industry, WeEmploy leverages its intelligent applicant and network database to eliminate barriers between employers and jobseekers. Its rich, streamlined applicant database is designed to make the recruitment process efficient and cost-effective.

Charities within the WeEmploy network use services free-of charge while earning WeEmploy Rewards. To date, WeEmploy Inc. has provided services valued at more than $250,000 to charitable sectors in Canada and the US.

WeEmploy recently launched investinWE, as the company enters the next round of investments after a successful beta run that recorded hockey stick growth. Further investment will see WeEmploy scale its services, rolling out across Canada and abroad.

 

About Tom Jackson

For over 40 years, Tom Jackson has crafted an impressive career as an actor, singer, and producer. He has championed the marginalized while entertaining a continent of music-lovers, and theatre and TV audiences.

Born to an English father and Cree mother, he carries his parents’ legacy of openness and kindness. He founded the Huron Carole Benefit Concert, which raised funds for the less fortunate for 28 years. Tom has written a new book, 364-Timeless Wisdom for Modern Times, and has recorded 16 albums– the latest release is Ballads Not Bullets. Sales of both the book and the album support the Canadian Red Cross. He has also starred in shows such as Shining Time Station, Star Trek The Next Generation, and most famously, North of 60. Tom uses his celebrity to highlight issues in the community and he continues to promote community service, professional development, and global change.

 

Check out our other recent Press Releases:

AMP Radio and WeEmploy Inc. unite to deliver landmark employment initiative to listeners

WeEmploy Inc. commits to poverty reduction in MOU with Vibrant Communities Calgary