4 reasons why it’s good for companies to do good

Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.

She lists 5 reasons:

  1. It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
  2. The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
  3. It opens doors to potential paid work in the future.
  4. Clients and customers will recognize that you work to make a difference, not just for profit.

The article, which you can read here in full.

WeEmploy Inc. extends employment services and social initiatives in AAISA partnership

Steve Mix, left and Sid Mark with WeEmploy Inc. / Friday Professional Group were photographed in the company’s Calgary offices on Wednesday July 20, 2016. Gavin Young/Postmedia

As part of the collaboration, WeEmploy is servicing AAISA’s recruitment needs and is now be listed as a trusted source for employment services for a resettlement efforts across Alberta.

CALGARY, April 12, 2016 – WeEmploy Inc. is working with the Alberta Association of Immigrant Serving Agencies (AAISA) to bring employment services internally and to its various social programs, starting with helping integrate and settle refugees throughout Alberta.

The move aligns with WeEmploy’s commitment to connecting every stakeholder in the community and its goal of becoming an all-encompassing employment platform for all types of job seekers, business owners and not-for-profit organizations.

AAISA now lists WeEmploy as a highly trusted establishment for employment and job placement needs, included the organization’s agency membership package.

“Lack of access to recruitment services is one of the biggest hurdles anyone can face when moving to a new environment. We hope that, by providing resources for a smooth transition, we are creating a better process for integration,” said Steve Mix, CEO & CoFounder, WeEmploy Inc. “We believe that our entire community of job seekers, businesses and charities benefit from an environment of multiple diverse connections.”

The partnership gives AAISA and its member agencies access to post job listings and hire staff and volunteers, who would like to help refugees learn about Canada and the city in which they reside.

WeEmploy is also connecting employers with suitable newcomer candidates. Newcomers will also be encouraged to create candidate profiles within WeEmploy’s database, which is accessed by over 100 businesses and more than 130 charities across Canada. WeEmploy will also aide AAISA in creating awareness for their upcoming RefugeeAlberta.ca information website via promotion and marketing.

 

“We have seen tremendous support from all over Alberta,” said Kali Readwin, Project Officer for Communications, Outreach and Strategic Partnerships for AAISA. “WeEmploy’s experience in social initiatives and their collaborative influence strengthens the services we can refer our member agencies to, which helps them to better serve newcomers. We hope to continue this collaboration in the long-term.”

RefugeeAlberta.ca is due to launch at the end of April 2016. Important Alberta-wide resources and information for volunteers, donors, refugee-serving agencies, private sponsors, and refugees will be featured on the site, funded by Immigration, Refugees, and Citizenship Canada.

 

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For further information or to arrange interviews, please contact:

Precious de Leon, Community & Engagement Coordinator, WeEmploy Inc.

403-4087767, Precious.deLeon@WeEmploy.com

 

About WeEmploy Inc.

Launched in April 2015, WeEmploy is an online recruitment company that facilitates the matching of employers and charitable organizations with individuals seeking employment and volunteer opportunities. Backed by over 30 years of experience, the company makes the recruitment process efficient and cost-effective. It also empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting, and volunteerism. Charities signed up to WeEmploy use services free-of-charge and have access to a supplemental fundraising tool, WeEmploy Rewards. To date, WeEmploy Inc. has provided over $250,000 in services to charities in Canada and the US.

 

About Alberta Association of Immigrant Serving Agencies

Celebrating its 35th anniversary, the Alberta Association of Immigrant Serving Agencies (AAISA) is a regionally and nationally recognized leader in the settlement and integration sector. As an umbrella organization, AAISA’s mandate is to build sectorial capacity by providing member agencies that serve newcomers access to relevant and meaningful professional development opportunities, to act as a liaison with stakeholders, and provide a centre for knowledge, expertise, and leadership. While AAISA is not a direct-service organization, its member agencies provide services to assist newcomers in becoming fully integrated members of Alberta society. Examples of services that AAISA member agencies provide include orientation, interpretation, counseling, employment services, educational assistance, and programs for immigrant youth.

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