Thenextweb.com shares 5 digital trends that can help your brand stand head and shoulders above the competition.

“Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now.”

Business consultant and freelance writer Peter Scott lists the following trends:

  1. Advanced marketing automation (ie Agile CRM)
  2. Data-driven marketing campaigns
  3. Crowd-sourced brand content
  4. Serious influencer marketing
  5. Global marketing for all (digital widens the scope and value of global campaigns further, weighed against the impact of localized campaigns).

Read the full article here.