4 reasons why it’s good for companies to do good

Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.

She lists 5 reasons:

  1. It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
  2. The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
  3. It opens doors to potential paid work in the future.
  4. Clients and customers will recognize that you work to make a difference, not just for profit.

The article, which you can read here in full.

Challenge yourself this STEPtember

Take the first step to an active lifestyle, and do it for a great cause with one of WeEmploy’s partner charities, the Cerebral Palsy Association in Alberta.

Join 68,555 individuals participating in Steptember, a global challenge to take 10,000 a day for 28 days. And as you step closer toward a healthy and active lifestyle, you’ll also be supporting and raising funds for children and adults with cerebral palsy and other disabilities.

*Seeing this mid-September? It’s not too late! Contact Kari at stepitup@steptember.ca to see how you can be a part of this global event.

Here’s more information about how your steps are count:

Or visit Steptember.ca

Steptember fact-sheetfront

 

Steptember fact-sheetback

Humanitarian Tom Jackson named WeEmploy Ambassador

Canada’s Minstrel with a Message aligns with WeEmploy’s principles of goodwill in business, as he promotes the power of participation, networking, and collaboration through a series of investinWE: Community Engagement Sessions.

Tom Jackson (centre) celebrates new agreement with Steve Mix, CEO & CoFounder of WeEmploy Inc. (right), and Sid Mark, COO & CoFounder of WeEmploy Inc. and President of Friday Professional Group (left).

Tom Jackson (centre) celebrates new agreement with Steve Mix, CEO & CoFounder of WeEmploy Inc. (right), and Sid Mark, COO & CoFounder of WeEmploy Inc. and President of Friday Professional Group (left).

CALGARY, March 7, 2016 – Accomplished Canadian musician and actor Tom Jackson brings his philanthropic prowess into his latest role as Ambassador for employment firm and social enterprise WeEmploy Inc.

The appointment reflects WeEmploy’s efforts to create more value for its members, providing enhanced networking and business opportunities in addition to expert employment services.

“We live in an extraordinary time of stress for many and it will take extraordinary commitment for us to work through it together,” said Tom, who is a strong advocate of social responsibility.

“I believe in the values that build the foundation of WeEmploy. It’s important for the business world to engage in what’s equally good for business, good for the world, and good for the soul.”

As an Ambassador, Tom lends his weight of influence, experience, and profile to WeEmploy’s network of non-profit organizations, job seekers, corporate subscribers, and investors.

In conjunction with partner company Friday Professional Group, WeEmploy will be hosting investinWE: Community Engagement Sessions. These will be focused on information exchange, networking, and exploring the possibilities for growth and advancement among attendees. At the events, Tom will share his insights on philanthropy; on fundraising; and in the strength of collaborative business. He might even play a tune or two.

WeEmploy will also have a dedicated community page for Tom and the monthly investinWE sessions. The events will be exclusive to WeEmploy members, with topics tailored to the interests of its attendees. The company is preparing for the first session, slated for the coming weeks. An announcement of the schedule is being finalized. Companies interested in joinining should sign up at WeEmploy.com or call 403-2330505.

“We are proud to welcome Tom to the WeEmploy family and we are excited with the world of possibilities that we are bringing to our community,” said Steve Mix, CEO & CoFounder, WeEmploy Inc.

“In line with our goal of providing the best in employment services, the engagement sessions are added benefits for our members. We are cultivating the connections between business growth and sustained employment, as well as its positive impact on the larger community.”

Tom has dedicated his prolific career to helping the less fortunate across Canada. From producing TV specials and benefit concerts to purchasing and selling beef for drought-stricken farmers, he has raised millions of dollars for various social causes, including poverty reduction and disaster relief.

“Twenty eight years ago, I lived in a crawl space, far below any poverty line. The creator sent me an angel, a man who was worse off than me. When I decided to help that man, I went from ‘Woe is me’ to ‘Whoa, it’s me!’,” said Tom.

“Over the past 28 years, I have been fortunate in that I am able to help the less fortunate. My team has generated over $250 million in cash and in-kind value for Canadians in need. As I continue down that path, let me say it is an honor for me to hold the title of Ambassador of this organization.”

A national icon, Tom has received nine honorary university degrees and numerous accolades from prestigious institutions such as the JUNOs, Canadian Academy of Recording Arts and Sciences (CARAS) and the Academy of Canadian Cinema & Television. He has also been appointed as an Officer of the Order of Canada for his music and humanitarian work and in 2014 was presented with the Governor General’s Performing Arts Award for Lifetime Artistic Achievement. ❖

 

For further information or to arrange interviews, please contact:

Precious de Leon

Community & Engagement Coordinator      

WeEmploy Inc.

403-4087767

Precious.deLeon@WeEmploy.com

Steve Mix

CEO & CoFounder

WeEmploy Inc.

403-6059239

Steve.Mix@WeEmploy.com

 

About WeEmploy Inc.

WeEmploy is a digital recruitment company that facilitates the matching of employers and charitable organizations with individuals who are seeking employment and volunteer positions. Backed by over 30 years of experience, the company empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting and volunteerism.

Breaking the conventions of the industry, WeEmploy leverages its intelligent applicant and network database to eliminate barriers between employers and jobseekers. Its rich, streamlined applicant database is designed to make the recruitment process efficient and cost-effective.

Charities within the WeEmploy network use services free-of charge while earning WeEmploy Rewards. To date, WeEmploy Inc. has provided services valued at more than $250,000 to charitable sectors in Canada and the US.

WeEmploy recently launched investinWE, as the company enters the next round of investments after a successful beta run that recorded hockey stick growth. Further investment will see WeEmploy scale its services, rolling out across Canada and abroad.

 

About Tom Jackson

For over 40 years, Tom Jackson has crafted an impressive career as an actor, singer, and producer. He has championed the marginalized while entertaining a continent of music-lovers, and theatre and TV audiences.

Born to an English father and Cree mother, he carries his parents’ legacy of openness and kindness. He founded the Huron Carole Benefit Concert, which raised funds for the less fortunate for 28 years. Tom has written a new book, 364-Timeless Wisdom for Modern Times, and has recorded 16 albums– the latest release is Ballads Not Bullets. Sales of both the book and the album support the Canadian Red Cross. He has also starred in shows such as Shining Time Station, Star Trek The Next Generation, and most famously, North of 60. Tom uses his celebrity to highlight issues in the community and he continues to promote community service, professional development, and global change.

 

Check out our other recent Press Releases:

AMP Radio and WeEmploy Inc. unite to deliver landmark employment initiative to listeners

WeEmploy Inc. commits to poverty reduction in MOU with Vibrant Communities Calgary

 

WeEmploy Inc. commits to poverty reduction in MOU with Vibrant Communities Calgary

Unique partnership opens up access to hundreds of active positions as well as fundraising opportunities, while extending market and network reach for Vibrant Communities Calgary and WeEmploy Inc.

Official signing of the MOU was conducted at the WeEmploy Inc. headquarters.

The Memorandum of Understanding will see significant steps toward alleviating poverty in Calgary.

CALGARY, December 3, 2015 – WeEmploy Inc., a leading online recruitment and staffing platform, today announced a Memorandum of Understanding (MOU) with Vibrant Communities Calgary (VCC).

The 2-year agreement represents a significant step forward in creating avenues to alleviate poverty in the city of Calgary, and is part of VCC’s long-term poverty reduction strategy Enough for All.

The MOU facilitates a collaborative partnership between WeEmploy and VCC to identify market opportunities for Enough for All and other future possibilities for collaborations. It also gives VCC access to WeEmploy’s innovative recruitment and staffing portal, as well as resources from WeEmploy’s parent company Friday Professional Group. Additionally, VCC will now be eligible for WeEmploy Rewards, a one-of-a-kind donor and fundraising program.

Steve Mix, CEO and Co-Founder of WeEmploy, commented: “We are proud to be a part of VCC’s growing community of advocates. WeEmploy’s commitment to breaking barriers between employers and jobseekers will extend to include a platform of support for those who need it most. Our goal is to provide people in poverty with increased access to information, service and solution for community and social resources to serve their unique individual needs.”

“This agreement marks an important milestone in WeEmploy’s growing history with the charitable sector, as we look to help create a vibrant and sustainable city.”

Enough for All is a community-driven poverty reduction strategy that aims to address the root causes of poverty. One of its key desired outcomes is to see 95% of all people living in Calgary to be at or above Statistics Canada’s Low-Income Cut-Off (LICO) rates by 2023.

 

(left to right) Franco Savoia, Director of Vibrant Communities Calgary; Janet Eremenko, Community Facilitation and Engagement Specialist, Vibrant Communities Calgary; Steve Mix, CEO & Co-Founder, WeEmploy Inc.; and Sid Mark, COO & Co-Founder, WeEmploy Inc. and President & CEO, Friday Professional Group Inc.

(left to right) Franco Savoia, Director of Vibrant Communities Calgary; Janet Eremenko, Community Facilitation and Engagement Specialist, Vibrant Communities Calgary; Steve Mix, CEO & Co-Founder, WeEmploy Inc.; and Sid Mark, COO & Co-Founder, WeEmploy Inc. and President & CEO, Friday Professional Group Inc.

-/-

About WeEmploy Inc.

WeEmploy is a digital platform that facilitates the matching of employers and charitable organizations with individuals who are seeking employment and volunteer positions. Backed by over 30 years of experience, WeEmploy empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting and volunteerism.

Seeking to break the status quo, WeEmploy leverages its intelligent applicant and network database to eliminate barriers between employers and jobseekers, at a competitive rate. Its rich, streamlined applicant database is designed to make the recruitment process efficient and cost-effective.

As a social enterprise, WeEmploy has donated more than $500,000 in services to the charitable sector. Charities within the WeEmploy Network are free to post staff and volunteer positions, access the the database, and earn WeEmploy Rewards.

www.WeEmploy.com

 

About Vibrant Communities Calgary

Vibrant Communities Calgary (VCC) is a non-profit organization that works collaboratively with various stakeholders and partners, seeking to engage Calgarians and to advocate for long-term strategies that address the root causes of poverty in Calgary.

www.VibrantCalgary.com

For further information or to arrange interviews, please contact:
Precious de Leon

Community & Engagement Manager

WeEmploy Inc.

(403) 408-7767

Precious.deLeon@WeEmploy.com

Steve Mix

CEO & Founder

WeEmploy Inc.

(403) 605-9239

Steve.Mix@WeEmploy.com