8 Experts Predict 2017 Digital Marketing Trends

Entrepreneur India contributor Priyanka Desai speaks with digital marketing leaders on what to expect this year (2017). These are their predictions.

  1. Snapchat’s custom geofilter capabilities will be better harnessed by brands.
  2. Video will see “phenomenal growth” as a marketing channel in 2017
  3. Behavior-based email marketing will take centre stage.
  4. Viral marketing continues to go strong.
  5. Use of visual content to drive traffic and leads continue.
  6. Content marketing is still king.

Read the full article here.

5 digital marketing trends that will disrupt your business

Thenextweb.com shares 5 digital trends that can help your brand stand head and shoulders above the competition.

“Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now.”

Business consultant and freelance writer Peter Scott lists the following trends:

  1. Advanced marketing automation (ie Agile CRM)
  2. Data-driven marketing campaigns
  3. Crowd-sourced brand content
  4. Serious influencer marketing
  5. Global marketing for all (digital widens the scope and value of global campaigns further, weighed against the impact of localized campaigns).

Read the full article here.

4 reasons why it’s good for companies to do good

Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.

She lists 5 reasons:

  1. It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
  2. The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
  3. It opens doors to potential paid work in the future.
  4. Clients and customers will recognize that you work to make a difference, not just for profit.

The article, which you can read here in full.

Why influencers are getting charitable – via TheDrum.com

In an opinion piece on thedrum.com, Victoria Luck, managing director of influencer marketing platform Buzzoole UK talks about how charities should explore the wider opportunities of influencer marketing to further their short- and long-term goals.

“When it comes to charities, there’s a sense that most influencers will only get involved if the cause is personally relevant, potentially teaming up with an organisation pro bono. But in any case, moving into 2017 influencers will have to be entirely transparent about whether their work with charities was paid for. Ultimately, the power of this kind of content lies in its authenticity. A lack of disclosure, especially when associated with an emotive cause, can generate serious damage to both charities’ and influencers’ reputations.”

– Excerpt from the article

The article, which you can read at length here, mentions motivational speaker Simon Sinek’s misstep in labelling millenials as “entitled”, “narcissistic” and “lazy”. You can watch the 15:00 video here:

Challenge yourself this STEPtember

Take the first step to an active lifestyle, and do it for a great cause with one of WeEmploy’s partner charities, the Cerebral Palsy Association in Alberta.

Join 68,555 individuals participating in Steptember, a global challenge to take 10,000 a day for 28 days. And as you step closer toward a healthy and active lifestyle, you’ll also be supporting and raising funds for children and adults with cerebral palsy and other disabilities.

*Seeing this mid-September? It’s not too late! Contact Kari at stepitup@steptember.ca to see how you can be a part of this global event.

Here’s more information about how your steps are count:

Or visit Steptember.ca

Steptember fact-sheetfront

 

Steptember fact-sheetback

Where are the jobs? This week in employment news so far.

jobevents

 

 

 

 

Behind the doom and gloom figures in the economy are the people directly affected by the loss of income and career security. What does the future hold for job seekers in Canada? (March 22,2016)

 

Across Canada, employment and job security is on everyone’s mind. As we welcome spring season so will job fairs and trade missions bloom, or so it seems from this week’s news so far.

Ontario

This week, Ontario announces its trade mission to China last November is continuing support the creation of high-value jobs in the province, touting global online photo community 500px as an example of its success.

The Toronto-headquartered tech company is set to expand its global operations and its HQ in Ontario. The company has already hired 14 new employees, reportedly as a result of a venture capital agreement it announced during the China mission.

The mission is expected to create 3,500 jobs in Ontario.

Ontario’s Going Global Strategy promises to help startups across the province tap into global markets. According to a government news release, it’s part of the provinces four-part plan that includes investing in talent and skills. The plan is also making the largest investment in public infrastructure in Ontario’s history and investing in a low-carbon economy.

Alberta

According to an article in Edmonton’s 630ched.com, research from the Canadian Agricultural Human Resources Council show farms are currently short 26,000 workers.

The article quoted council member Debra Hauer saying the shortfall is Canada-wide, and that she hopes even those without farm experience would consider applying for work in farms.

“There are quite a lot of transferable skills between the oil and gas industry to agriculture, she told 630ched.com. “That includes all sorts of skills to do with mechanics, truck driving, logistics, all sorts of different types of skills.”

Growing the AgriWorkforce, The Canadian Agriculture and AGriFood Workforce Summit was held March 14-16 in Winnipeg. The summit encourages discourse among farm producers, food processors and private industry, as well as government representatives, educational institute representatives and industry stakeholders.

New Brunswick

Canada Jobs held a cross-country job fair at Fredericton in New Brunswick recently, as more residents there are reportedly finding jobs out of province, Global News reports.

Approximately 300 job seekers reportedly attended the fair, which focused on locally based job placement.

Global News reports the provincial government has pledged to create jobs in the future.

Are you looking for a fresh start? Or have a desire to level up your career game? Check out WeEmploy.com and look through our 600+ job and volunteer listings.

WeEmploy is the ONLY recruitment platform that provides free staffing and fundraising services to charities across Canada and the US.

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WeEmploy.com is looking for Impact INVESTORS and SUPPORTERS!

If you or anyone you know believe in companies that put social responsibility in tandem with business growth, then Steve Mix at Steve.Mix@WeEmploy.com and check out our investment presentation, investinWE: http://bit.ly/investinWE

 
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