Entrepreneur India contributor Priyanka Desai speaks with digital marketing leaders on what to expect this year (2017). These are their predictions.

  1. Snapchat’s custom geofilter┬ácapabilities will be better harnessed by brands.
  2. Video will see “phenomenal growth” as a marketing channel in 2017
  3. Behavior-based email marketing will take centre stage.
  4. Viral marketing continues to go strong.
  5. Use of visual content to drive traffic and leads continue.
  6. Content marketing is still king.

Read the full article here.