Entrepreneur India contributor Priyanka Desai speaks with digital marketing leaders on what to expect this year (2017). These are their predictions.
- Snapchat’s custom geofilter capabilities will be better harnessed by brands.
- Video will see “phenomenal growth” as a marketing channel in 2017
- Behavior-based email marketing will take centre stage.
- Viral marketing continues to go strong.
- Use of visual content to drive traffic and leads continue.
- Content marketing is still king.