Lauren Pearson, PR and marketing manager at digital agency Yard wrote a an article in TheDrum.com that posits why its beneficial for agencies to offer pro bono services to charities.

She lists 5 reasons:

  1. It provides opportunities for the company and its employees to give back to the community, accounting for its Corporate Social Responsibility (CSR) commitments.
  2. The company gains a strong avenue for gaining awareness and recognition locally among existing and potential customers.
  3. It opens doors to potential paid work in the future.
  4. Clients and customers will recognize that you work to make a difference, not just for profit.

The article, which you can read here in full.