Thenextweb.com shares 5 digital trends that can help your brand stand head and shoulders above the competition.
“Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now.”
Business consultant and freelance writer Peter Scott lists the following trends:
- Advanced marketing automation (ie Agile CRM)
- Data-driven marketing campaigns
- Crowd-sourced brand content
- Serious influencer marketing
- Global marketing for all (digital widens the scope and value of global campaigns further, weighed against the impact of localized campaigns).